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Bucharest, November 16, 2012

Bancpost and ICAP’s Online Marketing Campaign for SME’s

Thus, the first companies that choose one of the trade packages Artizan, Maestru or Expert receive a pack that has the value of 275 euro in order to promote their business online. The pack includes consultancy in creating the concept and implementation of the online campaign, proposal of key words and ads, sponsored Google ads in value of 100 euro, 30 days of monitoring the evolution of the campaign and optimizing it in order to achieve the targets in terms of clicks, impressions and CTR. Bancpost puts at the disposal of its clients the online promotion solution through ICAP Romania, who offers the packs to these businesses.

At the launch of this promotional action, Ana Cernat, Executive Director SMEs and PFA, Bancpost, said that “in 2011 we launched a set of three trade packages, Artizan, Maetru and Expert for managing the money of SME. Along with the benefits of such packages, Bancpost puts at the disposal of the first 100 entrepreneurs that buy one of these packages until November 30, 2012, a Google Adwords marketing solution that is right for their business. The relationship with the clients is extremely important for Bancpost and that is why we believe that the way that we shape our products and services together with the way we complete them with services like Google Adwords positively contributes at the implementation of this strategy”.

Alexandra Predeanu, Deputy Country Manager ICAP Romania, considers that “the banks involvement in developing the business of their clients not only through specific products and services shows the commitment for the client’s business. Marketing is extremely important, especially in this difficult period when the resources that a company can allocate to this activity are at an extremely law level.” The official also said that the solution provided by Bancpost and ICAP Romania through Google Adwords campaigns makes the number of small business and PFA that start to learn the methods of implementing marketing with low costs to grow and to attain a critical mass in their own benefit and of the economy in general. “And this is only the beginning, with their approval ICAP Romania will continue to support the companies that participate to this action through developing the online marketing strategy” closed Alexandra Predeanu.


Bancpost has a 20 years’ presence on the Romanian market. Bancpost covers through its range of services and products needs of financing for all categories of clients, from enterprise to SMB’s, small companies and sole proprietorships. Bancpost offers financing through its products but also through its financing lines in cooperation with BERD and IFC. In Romania, Bancpost is an exclusive partner of American Express.
ICAP Romania is part of ICAP Group, organization that has been accredited by the Central European Bank as Source of Risk Evaluation in the frame of Eurosystem Credit Assessment Framework (July 2009) and certified as External Credit Assessment Institution as well. ICAP Romania implements Google AdWords campaigns on the Romanian market since January 20122 and is the first company that obtained the status of Google AdWords SME Premier Partner in January 2012.


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