ICAP undertakes the development of Marketing Strategies as well as the implementation of the resulting action plans for every B2B and B2C Commercial, Services or Industrial Company. Building upon its accumulated experience, ICAP directs its clientele safely into successfully promoting their products and services and ensuring that consumers will not only desire them but will also be eager to buy them.
Strategic Marketing Plans
The development of a Strategic Marketing plan, does not simply involve the methods of promoting and advertising a company's products /services. A Strategic Marketing Plan delivers a deep analysis of the Market, the Competition and the Customer, as well as the Product/Service Mix in order to effectively and creatively deliver:
- The Product Portfolio Mix
- The Pricing Policy
- The Distribution Channel Strategy
- The complete Communication Plan and the strategies on which media to choose and use
The Strategic Marketing Plans are directed mainly to large and medium-sized companies which seek to align the above strategies and policies with the each Market's driving forces and with Consumers' needs.